Content Manager (Functional Beverage Brand) - Strategy & Hands-on Production
Orange Lab LLC
We are launching an international brand of functional drinks and have already done half of the analytical work for you: 716 brands in the database, 53 classified by growth trajectory, and detailed promotion profiles collected for 22. Your first task is to analyze the marketing of those brands that took off from scratch within 2–5 years, and on this basis, together with the founder, build our strategy.
Responsibilities
- Task number one is to analyze and build
- Analyze the marketing strategies of brands that grew from zero in 2–5 years. Not retell the case card, but extract the mechanics: where they started, what the first content was before the product appeared, how they gained the first ten thousand followers, at what point they added paid promotion, and how the funnel works from a Reel to a purchase.
- Look separately at young and still unknown brands, the ones growing right now. They show working tactics in their pure form, without budget or scale effects. This is the most useful material for us, because we are at the same starting point.
- Determine which growth models apply to us and which do not, and honestly explain why.
- Build our marketing strategy together with the founder: social media positioning, platforms, tone of voice, brand narrative, content rubricator, plan for the first 3–6 months, and metrics. We develop the strategy together — this is not a "bring us a document" assignment.
- Task number two — implement it hands-on
- Launch and run the brand's profiles: Instagram, TikTok, plus whatever the analysis reveals. Regular posting, content rubrics, Stories, comments, audience engagement.
- Grow profiles from zero to a living community: hooks, retention, trends, working with algorithms, testing formats, scaling what works.
- Create content independently: idea, script, filming, editing, voiceover, copy. We need live, authentic content — not stock images or polished advertising, but content that people watch to the end and share.
- Shoot the product, production, people and processes: we are launching a laboratory and production facility — this is ready-made material, and you need to be able to see it and film it.
Languages
- Russian
- Work format
- On-site
- Seniority
- Lead
- Posted
- 11 Nov 2026
- Last verified
- In the last 3 days
- Apply by
- 11 Dec 2026
Required
- 3+ years in content marketing, SMM or content production. At least one project where you built a content system from scratch, rather than managing an existing account.
Nice to have
- Russian — fluent, the company's working language. English — confident reading: the entire reference base and trends are in English. Armenian — a strong plus.
- Content writing
Orange Lab LLC
OrangeLab Technology & Investments is a production and investment company in Armenia. We are building a premium drinking water and functional beverage plant on Lake Sevan and launching Orange Lab, an international functional nutrition brand: energy gels in stick packs, pectin gummies, sachets, and dosing caps. Trademarks are registered, and formulations are being developed with leading laboratories; markets are Armenia, EAEU, Turkey, the Gulf, and Europe. We are assembling the core team in Yerevan: technologists and laboratory, procurement and sales, marketing and content. We work fast, decisions are made directly with the founder, and we actively use modern AI tools in our daily work.
- Industry / Manufacturing
- Yerevan, Armenia
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