Salesforce Technical Administrator

Responsibilities

• Oversee the administration and operational health of Salesforce Data Cloud, Marketing Cloud Engagement, Marketing Cloud Personalization, and Marketing Intelligence
• Ensure data accuracy and performance within the Salesforce ecosystem, minimizing errors, failures, or deliverability issues
• Collaborate with Marketing and IT teams to optimize customer data activation and marketing performance visibility
• Manage and troubleshoot multi-system integrations, particularly those involving APIs and data flows
• Develop and maintain customer data models, segmentation logic, and identity resolution capabilities
• Use SQL and relational data design to support complex data transformations and workflows
• Deliver insights into marketing performance using Marketing Intelligence and other analytics tools
• Ensure compliance with company policies, legal requirements, and best practices in data handling
• Partner with stakeholders to enhance customer journey orchestration and personalized engagement strategies

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