Growth Design Lead

Responsibilities

• At Zapier, we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently.
• Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process, including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to.
• As Growth Design Lead, you'll lead design for a high-velocity experimentation program on our marketing site and campaign surfaces — turning insights into shipped, on-brand interactive experiences and measurable funnel lift. You'll set the bar for growth design craft inside Brand Studio: rigorous testing, strong visual and interaction design, and an AI-augmented workflow that helps the team prototype and learn faster.
• This is a senior design IC role. You’ll partner with Growth Marketing, Product, Web/Engineering, Brand, and Data, is to design, prototype, and iterate experiences You'll operate at the intersection of design, data, and growth — translating behavioral and search insights into scalable layouts, flows, and components; establishing testing frameworks from a design perspective; and helping the team ship conversion improvements without sacrificing brand integrity or accessibility.
• If you have a strong track record of designing for growth through experimentation, bring deep product and brand design thinking, understand how structure, UX, and page design affect discovery and conversion, and use AI tools to move faster without lowering the craft bar, we'd love to hear from you.
• You are a designer first. You have 10+ years in growth, product, or brand design , with a portfolio of shipped work you personally designed — landing pages, signup flows, campaign LPs, and interactive marketing surfaces — with clear before/after or test/learn outcomes where possible.
• You drive growth through design experimentation. You've designed for A/B and multivariate tests, helped scale experimentation on web surfaces, and move from hypothesis → Figma/prototype → live test without dropping quality, accessibility, or brand standards.
• You understand conversion and discoverability from a design lens. You know how IA, layout, hierarchy, page structure, performance-minded design, and clear CTAs affect conversion. You partner with SEO/content experts rather than owning content strategy yourself, and you stay curious about AI-driven discovery (GEO/AEO) as it affects how we design pages and modules for findability.
• You think in systems. You've designed for CMS-driven, modular sites, contributed reusable components to shared design systems, and know when a pattern earns a permanent place in the library vs. a one-off campaign.
• You've designed lead-capture and signup experiences — forms, gates, onboarding-adjacent flows — and you can read funnel metrics with partners (e.g. conversion, drop-off, MQL volume) to inform design decisions. You don't need to own CRM ops or lead scoring.

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