Collision Product Manager

Responsibilities

• Develops product requirements, user stories, and acceptance criteria, and works with Technology teams within an Agile/Scrum framework to prioritize and implement requirements, execute customer market testing (validation), perform user acceptance testing, and launch requirements.
• Puts together execution strategy/plan, and coordinates efforts with various functional areas (marketing, customer-facing, billing, etc.) to roll out new products or enhancements and drive customer satisfaction, escalating as needed.
• Helps develop and present business cases for new Collision product initiatives in order to secure project funding and/or proposal approval.
• Identifies areas for program improvement, and partners with sales, customer success, and marketing departments to devise programs to increase customer sales and decrease cancellations.
• Identifies reports for data gathering needed to support assigned areas and prepares reports and analyzes product and customer data.
• Identifies what market research is needed for assigned areas. Conducts market research including customer surveys, one-on-one customer interviews, and competitive analysis. Monitors customer feedback and provides consolidated tracking and reporting of market needs.
• Partners with Engineering to evaluate technical tradeoffs and feasibility, and uses product analytics (e.g., usage, conversion, transaction, and GMV data) to inform roadmap decisions.
• Applies marketplace and ecommerce best practices — including catalog, pricing, search/discovery, and transaction workflow design — to improve the buying and fulfillment experience for dealers, suppliers, shops, and carriers.
• Collaborates with UX/design on wireframes, prototypes, and usability testing to ensure product changes meet user needs before development begins.
• Defines and tracks key product metrics (e.g., adoption, conversion, retention, transaction volume/GMV) to measure success against goals and inform prioritization.

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