Senior Growth Designer, Acquisition & Offers

Responsibilities

• Own the First Impressions experience
• Lead strategy and execution across acquisition touchpoints—landing pages, sign-up flows, and checkout—tracking performance and iterating based on data and hypotheses.
• Design for conversion
• Create and optimize user journeys using A/B testing and multivariate testing to improve conversion rates on both mobile and desktop.
• Analyze friction and ease: Continuously evaluate where to reduce or introduce friction in the user flow to maximize intent-to-action rates.
• Drive the promotions experience
• Set the short- and long-term vision for how promotions are surfaced, communicated, and redeemed across the customer journey.
• Collaborate cross-functionally
• Partner with Data, Product Marketing, Engineering, and Branding team—from writing project briefs to advocating for resources and aligning on testing plans.
• Leverage data and user insights: Use quantitative and qualitative tools to understand user behavior, uncover opportunities, and inform design decisions that reduce churn and increase lifetime value.

Languages