Senior Manager, Lifecycle Marketing

Responsibilities

• Own Dropbox’s lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption.
• Lead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomes.
• Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue.
• Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teams.
• Establish a strong experimentation and measurement approach, using controlled tests, holdouts, cohort analysis, customer behavior, and revenue to determine what creates incremental impact.
• Build the operating model for lifecycle marketing, including prioritization, planning, governance, and the technical and data capabilities required to execute reliably at scale.

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