Director, Product Marketing

Responsibilities

• Positioning and market strategy
• Own Procurify's positioning strategy and define how we differentiate in the procurement market.
• Build and maintain the company-level narrative and messaging architecture as the single source of truth across all surfaces, and translate it into positioning teams can execute against.
• Own the AI and agentic narrative: make the platform's intelligence concrete, credible, and differentiated for finance and operations buyers.
• Own market segmentation and use it to direct where we invest and who we talk to.
• Own the voice of the customer with deep customer research and win/loss analysis.
• Use product, customer, funnel, and market data to identify patterns, test assumptions, and turn evidence into clear strategic recommendations.
• Shape Procurify's analyst relations strategy and narrative, building credible relationships with top-tier analyst firms and influencing how the company and category are represented.
• Act as a credible external voice on procurement and the agentic shift through analyst briefings, press, and webinars.
• Go-to-market

Languages