Sr. Director, Marketing Strategy, Analytics & Innovation

Responsibilities

• In this role, you’ll
• Create a forward looking point of view on the future of marketing and how we’ll drive success.
• Define and drive global marketing strategies through actionable data and deep customer insight.
• Build, mentor, and scale the marketing strategy, and data analytics team, fostering a culture of experimentation and measurable impact.
• Lead quarterly/annual planning, and target setting to guide execution across all marketing functions.
• Lead key marketing operational cadences to ensure business actionability needs are being met.
• Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies.
• Drive Marketing spend efficiencies, ROI analysis, optimization initiatives, and development of executive-ready dashboards.
• Monitor emerging trends and market signals, and act as a scout for net-new growth vectors, whitespace opportunities, and competitive threats.

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