Senior Core Product Marketing Manager

Responsibilities

• Revenue and GTM plan.
• Own the GTM plan against the revenue goal for your product(s). Work with Sales and Ops on targets, track progress against them, and decide what to scale, fix, pause or stop as results come in.
• Commercial model. Shape the pricing, packaging, and monetization approach for your product(s). Make recommendations and carry them through to a decision with cross-functional partners.
• Shared context and systems.
• Build and maintain the positioning, messaging, and competitive context, plus the skills and workflows, that the PMM team and its AI agents run on.
• Funnel data and insights.
• Own the funnel for your product(s), from first touch through conversion and expansion. Help shape the dashboards and metrics the team relies on, using them to turn insights into GTM strategy and execution.
• Field readiness.
• Act as the voice of product, owning field messaging, FAQs, web content, and live enablement for Sales, Customer Success, and reseller partners.
• Build positioning, value propositions, and differentiated messaging for the full buying committee, from practitioners and business creators to administrators and IT stakeholders, and hold a high quality bar on what the team ships

Languages