Staff Analyst, Product & Marketing

Responsibilities

• Own the experimentation strategy across product and marketing workstreams, including test design, success metrics, sample-size estimation, guardrails, and results interpretation
• Partner with Data Science to contribute to predictive models, including churn, LTV, and conversion propensity, that directly inform product and marketing decisions
• Own conversion funnel analytics end to end, identifying drop-off points, diagnosing root causes, and partnering with Product and Category teams to drive measurable improvements
• Design intuitive Looker dashboards that democratize data and elevate self-service capabilities across Product and Marketing teams
• Champion data quality, documentation, and deliverable consistency while serving as a mentor to junior analysts
• Create and maintain KPI frameworks and measurement plans for new features and initiatives
• Conduct deep-dive analyses to answer strategic business questions, quantify opportunities, and recommend clear actions

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