Integrated Marketing Lead

Responsibilities

• Set, develop and execute the integrated marketing strategy for the Collective, both semi-annually and on on-going basis (as needed). This needs to align with Collective’s business goals, customer needs and Marketing capacity
• Ensure the portfolio of campaigns is delivered for your Collective, collaborating with teams in Marketing (in particular PMM), product and growth. You need to drive consistency, transparency and alignment of these campaigns across these groups
• Manage any Collective-specific budget (where it exists), and the capacity for the Collective’s campaigns within owned channels. Work closely with finance and relevant teams to ensure capacity allocation aligns with business priorities
• Monitor and report on Collective’s performance, tracking key metrics and regularly providing updates to senior leadership
• Lead the optimisation of your Collective’s marketing campaigns, acting as either thought partner or operator/executor depending on importance.
• Support stakeholder communication by preparing presentations, strategic updates, and reports, ensuring leadership stays informed of key Collective outcomes
• You’ll love this role if you
• Lead marketing initiatives within a tech or regulated financial services environment.
• Are passionate about building and leading inclusive, high-performing teams.
• Own outcomes and drive work for a business or part of a business

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