Director of Product Marketing - USA

Responsibilities

• Storyblok is a headless CMS that enables marketers and developers to create with joy and publish with confidence. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond.
• Personal development fund for courses, books, conferences, and material
• The annual international team-building trip, quarterly and monthly online get-togethers
• You will guide a talented team, focusing on sales enablement, website conversion, feature adoption, and Storyblok’s market positioning with industry analysts and customer review platforms. A key responsibility is to elevate our product marketing function to influence revenue, customer acquisition, and market leadership.
• You're genuinely comfortable operating in technical territory, not just translating it secondhand. You can read API documentation, understand headless CMS architecture, and hold a credible, detailed conversation with engineers and technical evaluators about how the product actually works — its components, integration points, and trade-offs versus alternative approaches. This fluency shows up in the quality of your messaging: you write positioning that developers trust because it's accurate, not just persuasive.
• You've likely worked hands-on with developers before, whether as a technical product marketer, solutions engineer, technical product manager, or in an engineering-adjacent role, and you know how to earn credibility with a technical audience rather than assume it.
• Own and evolve our core messaging and differentiated value proposition across all audiences (developers, marketers, partners, enterprise buyers), setting the strategic framework the wider team executes against
• Own GTM strategy for major product and feature launches, driving alignment across Product, Growth, Sales, Customer Success, and Content leadership
• Set the standard for launch toolkits — messaging frameworks, FAQs, competitive positioning, product one-pagers, internal training — and build the team capability to produce them at scale
• Build a structured sales playbook program aligned to product capabilities, customer pain points, and vertical use cases.

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