Associate Manager - Field Marketing

Responsibilities

• Lead and support a broad mix of marketing programs across channels, including email, paid and organic LinkedIn, live and virtual events, and ABM
• Take full ownership of assigned programs focused on customer retention and success, as well as demand generation
• Demonstrate excellent project management skills and execute integrated campaigns from start to finish
• Write compelling email, landing page, and social media copy that leads with customer voice and value
• Understand program measurement and analyze results of assigned campaigns, using data to improve future programs
• Coordinate with internal teams such as product marketing, creative services, content, product, customer success, sales, public relations, and digital marketing to manage program components
• Contribute to planning cycles by bringing recommendations based on results
• Assist with weekly, monthly, and annual campaign reporting and metrics
• Become an expert end user of Veeva’s Marketo instance, able to fully execute programs end to end and capture the data needed for program measurement

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