Head of Customer Marketing

Responsibilities

• Own the global customer marketing strategy and roadmap, aligning programs to company and GTM priorities.
• Lead our customer storytelling program.
• Build a steady pipeline of customers who are excited to share stories about how they are solving their biggest business challenges, how they are evolving in the AI-era, and how they use LaunchDarkly as part of their AI SDLC.
• Support the executive advisory board program in partnership with senior leadership, coordinating logistics, content, and follow-up with customer decision-makers.
• Source and interview customers (in-person and on camera) to produce customer case studies in the form of written case studies, videos, and quotes.
• Source and manage customers who speak live alongside LaunchDarkly at both buyer and internal events.
• Oversee all peer review programs (G2, Peerspot, Gartner Peer Insights, and TrustRadius) to ensure LaunchDarkly maintains leader status on all platforms.
• Manage and continuously improve advocacy programs and incentive strategies within established budget and policy guidelines, using data to recommend optimizations to leadership.
• Work closely with executives and customer-facing teams to help source, engage, and nurture relationships with customer advocates.
• Build customer advocacy into strategic account and GTM motions.

Languages