Middle/Senior Business Intelligence Analyst

Responsibilities

• Support the Commercial team with data-driven decision-making by delivering actionable insights and performance analysis.
• Review, optimize, and drive client acquisition and rewards programs across both supply and demand sides of the business.
• Analyze product usage, customer behavior, acquisition funnels, and client lifecycle data to identify opportunities for growth, retention, and monetization.
• Partner with Product, Data, Sales, and Finance teams to evaluate how product initiatives and new features influence commercial performance.
• Conduct cohort, segmentation, funnel, and performance analysis to uncover business drivers and support product and commercial decisions.
• Introduce and standardize methodologies for client referral programs to ensure consistency and measurable impact.
• Analyze the customer acquisition journey and implement a unified client lifecycle framework and common business definitions across the organization.
• Support the development, review, and company-wide rollout of key performance indicators.
• Provide sales projections and commercial performance analysis across global markets.
• Prepare quarterly sales forecasts as part of the regular business planning cycle.

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