Field Marketing Manager - High Tech & AI

Responsibilities

• Serve as the embedded marketing lead for EPAM's high tech and AI vertical in the San Francisco Bay Area, acting as a strategic partner to senior business stakeholders and the sales organization
• Partner with business unit and sales leadership to define marketing priorities and build quarterly go-to-market plans aligned to revenue, pipeline and named-account goals
• Own the regional events and hospitality strategy end-to-end: identify and prioritize industry conferences, design executive hospitality experiences (dinners, roundtables, VIP receptions, hosted briefings), manage sponsorships, and run pre-event, on-site and post-event follow-up to convert engagement into pipeline
• Design and execute account-based marketing (ABM) programs for priority and named accounts, partnering closely with sales to build account-specific plays, multi-touch campaigns and personalized content that move target buying groups toward opportunity
• Provide direct deal support, developing bespoke marketing assets, executive engagement moments and account intelligence that help sellers advance and close active opportunities
• Translate EPAM's enterprise technology offerings, spanning AI, cloud and digital platform engineering, into compelling narratives that resonate with technology enterprises, AI startups and platform providers
• Identify and activate the right marketing mix, including events and hospitality, targeted digital and ABM campaigns, analyst relations, social media and sales enablement, to reach key decision-makers across the tech ecosystem
• Drive and track marketing qualified leads (MQLs) through the full sales cycle; test, measure and optimize campaign and event performance, reporting on pipeline influence and ROI
• Monitor the competitive market within the high tech and AI space, translating market intelligence into strategic recommendations
• Develop ABM assets and sales enablement materials to accelerate growth within existing and target enterprise accounts

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