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Digital Analytics Manager
Digitain
Armenia · On-siteSalary not disclosedfull-timeVerified recentlyStaff.am
We are seeking a highly analytical and data-driven Digital Analytics Manager to lead our digital tracking, performance measurement, and insight-generation efforts across products and regions. This role will be responsible for ensuring reliable data infrastructure, analyzing digital user journeys, evaluating marketing performance, and producing actionable insights that directly impact acquisition, engagement, and retention strategies.
Responsibilities
- Own and manage digital analytics tools such as GA4, GTM, Google Search Console, Yandex Metrica, Looker Studio, etc.
- Build and maintain scalable tracking infrastructure across platforms (casino, sportsbook, fast games, mobile, web)
- Define and implement tagging strategies, UTM structures, event tracking, and data layers in collaboration with developers
- Monitor and improve accuracy of user behavior tracking, conversion funnels, traffic sources, and performance attribution
- Analyze campaign, promotion, and tournament performance by evaluating metrics such as bet count, user count, GGR, bounce rate, CPA, LTV, retention
- Design and automate dashboards and reporting solutions for different department
- Conduct behavioral analysis to support segmentation, targeting, lifecycle optimization, and user experience improvements
- Collaborate with teams to support A/B tests, UX experiments, and feature adoption tracking
- Benchmark competitor and market data to inform marketing initiatives and product strategies
- Ensure full compliance with data protection regulations (GDPR/local laws) across all analytics implementations
Languages
- Work format
- On-site
- Seniority
- Lead
- Posted
- 14 Sept 2026 (1w ago)
- Last verified
- 22 Sept 2026
- Apply by
- 14 Oct 2026