Senior Product Manager, Member Lifecycle Growth

Responsibilities

• Own onboarding and activation from day one through the first six months, across every product a member has access to — LegalShield, IDShield, and the bundled experiences that increasingly connect them.
• Design onboarding paths that reflect how different member types actually get value from us, moving away from a single default flow toward starting points appropriately personalized to the member.
• Design and ship the in-product experiences that guide members through profile setup and toward their first meaningful value moments: checklists, empty states, contextual tooltips, progress indicators, and in-app guidance.
• Drive and expand revenue with existing members through re-engagement, cross-sell, upsell, and product bundling.
• Identify and close revenue-leakage points across the member lifecycle. Aging-out of parents' plans is the first concrete example; life-stage triggers from data we already collect but do not yet act on is the next.
• Build the pipelines and next-best-action infrastructure so lifecycle campaigns and in-product suggestions run off shared member data.
• Own the offboarding user experience and the account settings surface.
• Own outcomes, not output. Every release is a hypothesis you validate, and every launch is measured a few weeks in. "We shipped it" is not the story you tell, what happened afterward is.
• Partner deeply across engineering, design, data, lifecycle marketing, finance, provider services, and compliance. Anticipate stakeholder concerns and address them before you need to.

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