Partners Customer Retention Specialist

Responsibilities

• Plan, execute, and optimize customer retention campaigns using the CRM Tool across multiple channels (email, SMS, push notifications, in-app messages)
• Analyze player data and campaign performance to identify behavioral trends and recommend tailored strategies for partner growth
• Set up and monitor retention flows and automation journeys aligned with each partner’s objectives
• Create and manage gamification mechanics (e.g., tournaments, missions, loyalty programs) to increase player engagement
• Collaborate with Account Managers and Product teams to understand partner needs and translate them into effective CRM initiatives
• Provide CRM Tool training and ongoing support to partners, ensuring they understand key features and best practices
• Segment customer databases for highly personalized targeting based on player behavior and value
• Ensure compliance with responsible gaming practices and regulatory guidelines in all retention efforts
• Identify and resolve any CRM campaign or platform issues in a timely manner

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