Senior Growth Consultant - PM (Programmatic)

Responsibilities

• Own Programmatic Campaign Management
• Own the end-to-end strategy, setup, and continuous optimization of programmatic media buys (DSPs) to scale user acquisition efficiently, proactively monitoring spend efficiency and creative performance, and independently investigating platform-level technical issues (tracking discrepancies, delivery problems, campaign…
• Own the Client Relationship
• Own the client relationship end-to-end — day-to-day communication, deliverables (reports, proposals, strategic planning docs), and hands-on execution of the agreed strategy.
• Lead client meetings, educate clients beyond reporting, and communicate the real, accurate cause of any issue, including when it traces back to our own setup or execution.
• Apply App-Specific Paid Media Expertise: Bring deep expertise in paid user acquisition specifically for mobile apps — SDKs and their implementation, SKAN's measurement restrictions and their implications for testing and attribution, the DSP/SSP landscape, and what an MMP does and why app marketers rely on one.
• Bridge Creative & Performance Data: Read performance data well enough to turn it into real learnings — which messages, angles, or formats are working, and why — and use those insights to brief the creative team and discuss creative direction with them as a peer.
• Analyze Performance &
• Drive Recommendations: Dive deep into monthly metrics, set targets, analyze trends, and independently identify areas of concern or opportunity, arriving with a point of view and a recommendation grounded in the numbers. Comfort building or reading dashboards in a tool like Looker Studio is expected at a Senior level.
• Guide Client POCs & Junior Team Members: Lightly guide Client POCs and junior team members as they build expertise, while retaining individual ownership of your own accounts. Given a problem, investigate it, propose a course of action, follow through, and close the loop with stakeholders without needing reminders.

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