Senior Growth Data Analyst

Responsibilities

• Lodgify is a fast-growing scale-up company leading the vacation rental industry. Backed by $30M in funding, our platform empowers property owners and managers worldwide to efficiently manage and grow their business through technology.
• The Growth Enablement Team is the connective tissue of our Growth organization: we don't optimize a single funnel stage, we build the foundations that let every Growth squad (Acquisition, Activation & Retention, Sales, and Partnerships) move faster, measure better, and experiment with confidence.
• Marketing Mix Modelling (MMM): You design, calibrate, and maintain Marketing Mix Models to quantify cross-channel marketing performance and guide long-term media spend allocation.
• AI-enabled analytics and agentic automation: You actively use AI tools to accelerate analysis, automate recurring reporting workflows, and improve insight generation speed across the growth org. You contribute to Lodgify's AI Enablement programme by identifying and deploying analytics automation opportunities.
• CRM and lifecycle analytics: You design and implement measurement and incrementality frameworks for event-driven lifecycle workflows, evaluating their short-, mid-, and long-term impact on customer activation, retention, and lifetime value.
• GEO and AI search measurement: You ****design measurement frameworks for AI search visibility, tracking share of voice in LLM answer engines and attributing traffic contribution from GEO channels where traditional UTM attribution is structurally insufficient.
• Data storytelling & executive presentations: You synthesise complex quantitative findings into clear visual artefacts and strategic narratives for marketing leaders and cross-functional stakeholders.
• Attribution and measurement: You own Lodgify's full measurement stack, spanning MMM as the strategic budget allocation layer, incrementally and geo-lift testing to validate true channel impact, and privacy-first server-side event tracking as the data collection standard. You design measurement approaches for AI search and GEO channels where UTM-based attribution is structurally insufficient
• Strategic cross-functional alignment: You partner closely with Marketing, Product, and Finance teams to align growth analytics with core unit economics like CAC and LTV.
• Business Acumen: Translates strategic goals into operational decisions and trade-offs for own work. Anticipates business challenges by integrating customer insights, market trends, and internal data. Builds a solid understanding of how different departments contribute to commercial success. Advocates for initiatives with clearly articulated business impact.

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