Customer Analytics Specialist

Responsibilities

• Integrate, compile, analyze and evaluate all sources of CRM data including customer, transactional, engagement and product data and identify key trends
• Develop and present detailed reports for management and the team to help them make more informed and impactful decisions, conduct analysis for CRM campaigns post-factum, assess user engagement in campaigns, deliver actionable insights and recommendations
• Provide valuable insights of customer behavior, identify betting patterns and preferences during different stages of their lifecycle with the company, develop customer activity profiles through statistical analysis
• Identify and define different customer segments and provide insights into efficient targeting, conversion and retaining of customers, monitoring monthly change of user categories
• Develop a holistic view of the customer lifecycle and the impact of implemented CRM strategies throughout the entire lifecycle of the customer
• Conduct business analysis, identify key factors and causation links by evaluating information gathered from multiple sources (including customer surveys) to form a solid understanding of business processes from low-level information and be able to make daily and monthly comparisons
• Collaborate with other members of the team on various projects to ensure good quality data is being used, participate in manual and automated daily data reconciliation/manipulation, implement improvements for increased quality and efficiency of CRM processes
• Undertake spontaneous initiation of analysis to generate customer insight or operational projects to add value to the CRM workflow

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