Brand Experience Designer, Consumer

Responsibilities

• We’re looking for a Brand Experience Designer with a proven track record of building consumer brands that people recognize, remember, and feel something about. You’ll be at the heart of our consumer push, defining how Toast shows up to millions of diners and making sure every touchpoint, from a push notification to a…
• Brand Vision and Identity: You’ll evolve our Consumer brand into a complete, living identity system: visual language, voice and tone, motion, illustration, photography, and the principles that hold them together.
• Brand in the Product: You’ll partner with product designers to bring the brand into the experience itself: onboarding, empty states, celebrations, loyalty moments, transitions, sound and haptics, the emotionally resonant layer on top of the functional one. The brand system is yours. The product design system is shared,…
• Brand in the World: You’ll set the creative direction for how the brand appears across marketing and growth: launch campaigns, paid and social, lifecycle email and push, app store, and partner moments. You’ll work with marketing, growth, and content partners to make sure the story guests hear is the one the product…
• Brand in the Restaurant: This is the surface no competitor has. Toast is already in the restaurant: on the POS, the handheld, the kiosk, the receipt, the host stand. You’ll define how the Consumer brand shows up in those physical and in-service moments, so a guest who found a restaurant in the app feels the same brand…
• Craft and Execution: You lead and you make. You’ll raise the quality of the team’s work through crit, pairing, and your own output, in close partnership with other designers, writers, product teams, and engineers. You can bring a brand to life in Figma, in motion tools, or in code, and take a concept from a sketch to…

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