Sr. Data Scientist, Marketing

Responsibilities

• Conduct deep strategic analyses to answer critical marketing ecosystem questions, including how to leverage performance marketing programs and other SMB-focused initiatives to efficiently grow Pinterest’s advertiser base and revenue, and how to quantify marketing’s incremental business impact & ROI.
• Build statistical and machine learning models from scratch, including advertiser propensity, lifetime value (LTV), budgeting, forecasting, and retention models to inform critical marketing investments.
• Lead and advance advertiser geo-testing capabilities, develop new incrementality-testing frameworks, and apply causal inference and experimental methods to measure the incremental impact of marketing activities.
• Build scalable experimentation capabilities and tools to evaluate business marketing investments, establish experimentation best practices.
• Lead the design, implementation, and continuous improvement of advanced measurement frameworks and statistical models to quantify how marketing investments drive advertiser growth and revenue across channels, including paid media, email, in-product experiences, organic social, webinars, e-learning platforms, and…
• Analyze advertiser behavior across the end-to-end journey to identify the factors that influence acquisition, conversion, retention, and churn.
• Address complex business questions, including how to improve marketing ROI, optimize budget allocation, measure impact across mature and emerging markets, and identify opportunities to grow Pinterest’s advertiser base and revenue.
• Answer critical business questions and provide actionable recommendations on how to improve marketing ROI, optimize budget allocation, measure marketing impact across mature and emerging markets, and identify opportunities to accelerate advertiser and revenue growth.
• Translate complex analytical findings into clear insights and actionable recommendations for technical and non-technical stakeholders, including senior leadership.
• Design, maintain, and promote dashboards and automated reporting solutions that provide stakeholders with self-service, AI-powered decision-making capabilities.

Languages