Manager, GTM Analytics

Responsibilities

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• Zapier is hiring a Manager, Analytics & Strategy to lead our newly formed GTM Analytics team. This team is the central analytics home for Marketing, Sales, RevOps, and Customer Ops, with a mandate to deliver trusted GTM insights, improve the quality and speed of decision-making, and turn repeated questions into durable self-service analytics assets.
• You will manage a team of embedded analysts supporting Marketing, Sales, and Support/Customer Ops. Your team will own the day-to-day analytics interface for GTM leaders: funnel reporting, campaign performance, sales and support analytics, forecasting inputs, recurring business reviews, dashboarding, metric definitions, and urgent executive questions.
• This is a hands-on analytics leadership role. we're looking for someone who has deep analytics judgment, strong SQL skills, and real GTM domain expertise. You might come from a sales analytics, marketing analytics, revenue analytics, finance, or investment banking environment. The common thread is that you know how to operate with urgency, precision, and a high quality bar, and you are energized by analytics work: scoping ambiguous business questions, pressure-testing numbers, coaching people through complex GTM data questions, and delivering clear recommendations under time pressure.
• This is not a pure people-management role. You should be able to lean into advanced analytics, understand core statistical concepts, and guide work on experimentation, forecasting, or segmentation when the work calls for it, but the center of gravity is analytics leadership: trusted reporting, business partnership, analytical QA, stakeholder management, and building a faster, more consistent operating model for GTM data. You should also be AI-native in how you work and excited to make this team a proving ground for self-service analytics, analyst automation, and governed AI-assisted data workflows.
• You are a hands-on analytics manager. You have 6+ years of experience in analytics, finance, revenue operations, marketing analytics, sales analytics, business operations, investment banking, or a related field. You have managed analysts or analytics-adjacent teams for at least 3 years, but you are still comfortable rolling up your sleeves to review SQL, inspect a dashboard, pressure-test assumptions, and help frame the answer.
• You have strong GTM analytics expertise. You understand how marketing, sales, customer operations, and revenue motions fit together. You have worked with funnels, pipeline, bookings or ARR, campaign performance, sales productivity, support performance, forecasting, attribution, segmentation, or lifecycle analytics. You know how to translate GTM questions into metrics, cuts, cohorts, and recommendations that leaders can act on.
• You are excellent with SQL and analytical reasoning. You read and write SQL, reason about grain and joins, identify data quality issues, and coach analysts toward cleaner, more reliable methods. You are comfortable with statistics and advanced analytics concepts such as confidence intervals, incrementality, cohorting, regression, forecasting, and experiment readouts, and you know when to partner with Data Science for heavier modeling work.
• You bring finance-grade rigor and urgency. You can operate in a fast-twitch environment where leaders need clear answers quickly. You know how to separate what must be directionally right today from what needs a deeper follow-up, and you keep quality high even when timelines are short. Experience in investment banking, finance, FP&A, revenue analytics, or another high-intensity analytical environment is a strong plus.

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