Head of Developer Product Marketing

Responsibilities

• Marketing Strategy & Positioning
• Own and drive Lightning Labs' marketing strategy across product launches, developer campaigns, content, and community engagement.
• Define and create measurable KPIs to ensure efficient resource allocation across the wide variety of potential marketing activities
• Define positioning and messaging for Lightning Labs' products, including LND, the leading Lightning implementation, Taproot Assets for stablecoins, L402 for agentic payments, Terminal, the UI for node operators, and developer tooling. Establish technical authority and differentiation to highlight the best of our…
• Build and execute go-to-market plans for new product launches and protocol milestones, coordinating across product, engineering, content, and business development.
• Editor-in-Chief
• Own editorial quality and consistency for external content, from blog posts to social media and launch announcements.
• Shape the broader narrative around Lightning's role in the future of payments, stablecoins, and AI-native commerce.
• Ensure all external communications maintain technical credibility while being accessible to developers entering the ecosystem.
• Translate highly technical protocol and infrastructure concepts into accessible, compelling narratives that give developers the context they need to understand not just what a product does, but why it matters and how to use it.

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