Creative Director - Brand Narrative

Responsibilities

• In your first year, your focus will be roughly 70% leading creative development for our highest-priority launches and campaigns, and 30% building the Brand Narrative function.
• Originate and lead big creative ideas.
• Partner with Product Marketing and Brand Marketing on the brief, then turn the agreed audience, opportunity, and product proof into original creative concepts.
• Develop ideas that can take distinctive forms across film, social, out-of-home, digital, experiences, and partnerships.
• Bring ambitious concepts to life with your creative peers and the full studio. Work side by side with the Brand
• Design and Writing leads and their teams from the earliest explorations through delivery.
• Develop ideas together, exchange thoughtful critique, and make creative choices that draw on each discipline’s expertise. Stay hands-on, contribute through your own craft, and partner closely with Motion and Production throughout. For film, remain closely involved through scripts, visual development, production, and…
• Build audience and distribution thinking into the idea. Shape concepts around how people will discover, watch, and share the work. Work with marketing partners to consider channels and viewing contexts from the beginning, so the work belongs where people encounter it rather than simply being resized to fit.
• Push beyond the first good answer, and learn quickly.
• Lead thoughtful concept development and critique. Use rough scripts, prototypes, and AI tools to test ideas quickly, learn, and move the strongest work forward. Know when to keep exploring and when to commit, then protect what makes an idea interesting through feedback and production.

Languages