Brand Marketing Manager

Responsibilities

• Own specific work streams within Pinterest's tentpole brand marketing activations.
• Drive the day-to-day process of Pinterest's brand marketing campaigns from kickoff through final execution and reporting, keeping work streams, timelines, and deliverables on track across tentpole activations.
• Manage channel and creative partners, review and give feedback on creative work, and give informed, critical input into media strategy and plans.
• Creative strategy: Mine research and cultural analysis to uncover consumer insight, and translate brand, culture, and consumer understanding into campaign strategy, messaging architectures, comms frameworks, and creative briefs.
• Create cross-functional alignment and manage senior stakeholders with diplomacy and foresight, keeping campaigns on track as priorities and timelines shift.
• Use AI across the full campaign lifecycle, from creative strategy and insight development, to day-to-day campaign management and cross-functional collaboration, to measurement and reporting, while maintaining rigor, critical thinking, and ownership of final creative and strategic decisions.

Languages