Sr. Regional Web Product Manager

Responsibilities

• Own the strategy and roadmap for Samsara's regional websites — defining what we build, in what order, and why, and holding the roadmap accountable to regional pipeline and awareness goals
• Define how success is measured for regional web —
• Set the metrics, targets, and reporting that regional and marketing leadership use to evaluate the channel
• Work with cross-functional pods of designers, engineers, content strategists, and regional marketers — setting direction, sequencing the work, and unblocking delivery
• Build and run the experimentation program for regional sites — CRO, testing, and personalization strategy
• Partner with content marketing teams to drive successful AEO and SEO strategies, and stay current on best practices and latest innovations
• Identify AI use cases and deploy agents to improve all stages of regional site product management and development
• Lead a high-complexity regional web initiatives, new market launches, site architecture changes, regional redesigns, from concept through launch and post-launch measurement
• Communicate regional web performance and roadmap progress to marketing leadership and regional stakeholders on a regular cadence, translating results into recommendations rather than status updates
• Raise the capability of the wider web and regional marketing teams — mentoring ICs, creating shared learning and documentation, and serving as the go-to expert on international web

Languages