Senior Manager, Demand Generation Operations

Responsibilities

• Turn targets into plans.
• Translate ARR and pipeline targets into operational demand generation strategies, funnel models, and execution roadmaps, working back from revenue goals to the volume, conversion, and velocity needed at every stage.
• Be the strategic partner to marketing leadership. Serve as the operational business partner to the leaders of Revenue Marketing and Digital Marketing, helping them plan, prioritize, and invest where the funnel says it will matter most.
• Own the lead lifecycle model. Establish and refine the end-to-end lead lifecycle model (MQL, GP, SAL, QP, POV, Closed Won), conversion benchmarks, and Sales-Marketing Service Level Agreements (SLAs).
• Run the funnel reviews.
• Lead regular pipeline velocity and campaign performance reviews with Sales, Business Development (BDR/SDR), and Marketing executives to identify funnel bottlenecks and optimize conversion paths.
• Solve bottlenecks from MQL to Closed Won. Diagnose where and why pipeline stalls, whether in lead quality, speed-to-lead, handoffs, stage progression, or win rates, and drive the fixes with the teams that own them.
• Hold the line on SLAs.
• Monitor SLA adherence and stage latency across Marketing, SDR, and Sales teams, and make performance visible so accountability is shared and gaps get closed quickly.
• Connect programs to pipeline.

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