Principal Field Operations, ABX

Responsibilities

• Design and own the end-to-end account journey: (TAL) account selection with sales, tiering, intent detection, scoring, engagement orchestration, SDR activation, and opportunity handoff, with clear stage definitions, SLAs, and owners at every step
• Build the account scoring model that combines firmographic, technographic, intent, and product usage signals into a single view of account readiness, and iterate on it against actual conversion data
• Own the martech stack
• Own the marketing technology architecture end to end: MarkOps, the Salesforce sync, Leandata routing, Common Room, intent data providers, enrichment tools, and ABM platforms, including build-vs-buy decisions and vendor consolidation
• Own the Automation platform: programs, templates, smart campaigns, tokens, governance, and hygiene
• Build AI-powered automation into the stack so account research, personalization, and campaign execution scale beyond manual builds
• Own marketing data quality (deduplication, normalization, enrichment, decay management) and the campaign-to-opportunity attribution framework, including campaign member statuses, UTM governance, and CRM campaign structure
• Partner with the data team on account-level pipeline and funnel reporting that leadership actually uses to make decisions

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