Lead Product Manager, Fan Experience

Responsibilities

• Drive the vision, strategy and metrics for how fans get from marketing channels (paid search, paid social, SEO, affiliates, partner links, email, push) through landing and through checkout
• Stay on top of how discovery is changing, including AI assistants, AI-driven search and social commerce, and bring those opportunities to the right teams
• Optimize the strategy for landing experiences (performer, venue, category and campaign pages, plus app deep links), so what fans see matches the ad, email or search that brought them
• Lead the charge for cross-cutting features fans meet after they land, such as price display, credits and incentives, notifications, saved and followed events, and trust signals
• Set up automated quality checks that keep the experience consistent as teams ship, from checks that price display, trust signals and other shared features match across surfaces, to evals for AI-powered experiences and AI agents that continuously walk key fan journeys. Use them to catch broken experiences, regressions…
• Map the full journey, find where fans drop off between teams, and build the case for fixing those gaps with data, research and clear sizing of the opportunity
• Dig into the data yourself: analyze funnel, channel and experiment results, monitor journey metrics for shifts, and turn what you find into clear recommendations for partner teams
• Run continuous discovery on the shopping experience, including fan research, data deep dives and competitive teardowns, and turn what you learn into a steady pipeline of ideas and experiments for partner teams
• Shape the roadmaps of our Product and Marketing Teams. Bring prioritized, well-scoped opportunities into planning and get them committed
• Run regular working sessions with partner teams to keep journey work aligned, sequenced and moving

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