Senior Machine Learning Engineer II, Ads Response Prediction

Responsibilities

• Lead research and development of pCTR and conversion prediction models, with a focus on improving calibration, reducing training data biases (selection bias, position bias, optimizer’s curse), and advancing model accuracy across Instacart’s ads surfaces.
• Design and implement debiasing techniques such as Mixed Negative Sampling (MNS), Inverse Propensity Weighting (IPW), counterfactual risk minimization, and calibration methods (Platt scaling, isotonic regression) to address systematic prediction biases.
• Contribute to the next-generation Multi-Domain Multi-Task (MDMT) model architecture, incorporating innovations like Mixture-of-Experts (MoE), Transformer layers for sequential user behavior, and LoRA adaptors for scalable domain fine-tuning.
• Drive sequence modeling initiatives including the TIGER generative retrieval system and Semantic ID representation learning, expanding their application across ads surfaces such as Product Details, Search and other placements.
• Collaborate with the broader ML community in the company on the path toward Foundation Models using autoregressive user behavior prediction.

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