Senior Product Manager, Ads - Shopping Catalogs

Responsibilities

• Cut advertiser onboarding friction and prepare for the next phase of Shopping @ Reddit. Move catalog onboarding from days to hours through better error handling, automated feed-issue resolution, productID/item-group-ID matching improvements, and (longer-term) URL-to-catalog automation. Stand up the foundations of a…
• Ship the next phase of catalog innovation.
• Drive LLM-based catalog enrichment (fill missing attributes, improve descriptions, derive gender/age/category), catalog-driven ad overlays ("Popular with Redditors", "Top Pick", price/promo), and Catalog Insights that show advertisers how their products perform organically and paid on Reddit. Help advertisers with…
• Own the Catalogs & Applied PKG vision. Define the 1–3 year strategy that turns Catalogs into a platform - the spine connecting Reddit's paid and organic Shopping surfaces
• Unlock new advertiser demand through catalog capabilities. Land Limitless Catalogs (20M+ product catalogs for large retailers and marketplaces), regional metadata for global clients, and the Shopify integration that expands SMB Shopping on Reddit.
• Build the Universal Catalog and Applied PKG.
• Collaborate with content understanding teams to connect ad catalogs to the Product Knowledge Graph and organic product mentions on Reddit.
• Be the Shopping platform voice across Reddit. Represent Catalogs and Applied PKG in Shopping leadership reviews and exec readouts.
• What You Bring
• Experience: 5+ years of Product Management experience. At least 3 years in AdTech, retail media, marketplaces, or shopping/e-commerce platforms.

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