Content Engineer (Internal)

Responsibilities

• You will own four connected initiatives. The constant is that you take work from source material to a publishable asset, then use performance to decide what the operation does next.
• Take ownership of founder content: run the founder-content operation we already have across LinkedIn and other active channels. Use our existing intelligence, content pillars and source material to choose the strongest ideas.
• Take work to publishable quality: move each founder piece through production and get it to the point where the founder is reviewing a strong recommendation rather than rewriting a first draft.
• Launch employee-generated content: give employees clear topic lanes, training, examples, prompts and editorial feedback so they can publish useful, original work under their own names.
• Enable rather than ghostwrite: build employees' ability to create and revise their own work. The goal is a repeatable employee publishing motion, not a queue of posts for you to write on everyone's behalf.
• Raise the quality of agency-produced content: own the final editorial mile for YouTube and short-form video. Our partners handle primary scripting, editing and production.
• Make agency-producted work recognisably ours: ensure scripts and edits reflect our frameworks, point of view, tone and structure before they reach the founders or go live.
• Use performance to improve the operation: connect leading indicators such as reach, engagement and qualified attention with meetings and pipeline. Decide what to repeat, improve, stop or test next.
• Improve the existing system through use: make targeted changes to workflows, templates, training and quality checks when the evidence shows they are limiting output or quality. This is continuous improvement of a working operation, not a mandate to rebuild it.
• The ideal person for this role

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