Martech Engineer

Responsibilities

• Own our tag manager setup end to end, including the server-side GTM container, and review any changes other teams want to make
• Work with the paid marketing team daily: fix tracking bugs, set up tracking for new landing pages and campaigns, and debug discrepancies between platform-reported conversions and our internal data
• Build and maintain server-to-server conversion tracking (Meta CAPI, Google Enhanced Conversions, and similar) and validate pixel vs server deduplication
• Improve tracking script performance and correctness, keeping script impact on pagespeed and Core Web Vitals within budget
• Make sure consent handling and regional restrictions are correctly enforced across markets
• Define event schema and UTM conventions, and document them so tracking for new campaigns is correct by default
• Build monitoring and alerting for the measurement stack so we catch broken tracking within hours, not weeks
• Review PRs that add conversion events to the main app, and work with product engineering on tracking integrations

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