Social Media Senior Manager

Responsibilities

• Multi-Platform Content & Creative Ownership
• Develop and execute distinct, audience-specific channel strategies for LinkedIn, X, and Instagram.
• Conceptualize, write, and produce high-engagement assets including long-form posts, short-form video, carousels, and real-time commentary in partnership with the Marketing
• Design, and Brand teams.
• Balance brand guardrails with daring, disruptive creative experiments.
• Occasional ghostwriting or content framing for executive leadership on LinkedIn and X.
• Analytics, Metrics & Continuous Iteration
• Own core social KPIs: Organic Reach, Engagement Rate, Share of Voice, Click-Through Rate (CTR), and Audience Growth.
• Establish a rigid weekly and monthly reporting cadence to analyze top-performing content, post-mortems, and channel trends.
• Use performance data to rapidly iterate on content formats, hooks, posting schedules, and narrative angles.

Languages