Senior Data Scientist, Marketing

Responsibilities

• We are seeking a Senior Data Scientist to join Zocdoc's Marketing Science team. The team partners across our Marketing organization, including Patient, Provider, and Brand Marketing, to measure, optimize, and scale marketing efforts.
• In this role, you'll independently own complex analytical workstreams, develop data-driven insights that inform channel strategy, campaign optimization, lifecycle engagement, and brand effectiveness, and work closely with Marketing, Product, Finance, and Engineering partners to ensure measurement rigor and actionable…
• You don't need prior marketing experience to be successful in this role. We're looking for a strong analytical thinker who is excited to apply rigorous quantitative methods to questions about growth, engagement, effectiveness, and customer behavior — and interested in developing deeper expertise in marketing science.
• You’ll Enjoy This Role If You...
• Attribution, Incrementality & Experimentation:Design and analyze marketing attribution studies, incrementality tests, and rigorous experiments — including geo tests, lift studies, and A/B tests — to quantify the true impact of Zocdoc's marketing investments and translate results into clear business recommendations.
• Brand & Marketing Performance
• Analyze and synthesize performance across paid, owned, and brand channels and across patient and provider audiences.
• Identify trends, quantify impact, and recommend optimizations.
• Build and evolve brand measurement frameworks, such as brand lift studies, media mix modeling, and awareness tracking, to connect marketing investments to downstream business outcomes.
• Lifecycle & Engagement Analytics: Evaluate engagement, activation, rebooking, and long-term retention across customer and provider audiences and CRM touchpoints, including email, push, and SMS.

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