Senior Product Manager, Advertising & Publisher Monetization

PeopleFinders

Remote · worldwide, UTC+4 acceptedSalary not disclosedfull-timeVerified 2w agoHimalayas

This role owns the advertising product roadmap, balancing monetization with user experience by continuously optimizing ad placements, formats, page performance, and partner integrations. Working closely with Engineering, Ad Operations, Analytics, Product, and Revenue teams, this individual will identify opportunities to increase RPM, viewability, fill rates, and overall advertising yield through data-driven experimentation.

Responsibilities

Own the advertising product roadmap across our portfolio of publisher websites, prioritizing initiatives that improve advertising revenue, user experience, and page performance.
Partner with Ad Operations to optimize ad layouts, placements, lazy loading, refresh strategies, sticky units, video, native advertising, and emerging ad formats.
Work closely with SEO and Marketing to identify revenue opportunities and develop dashboards that monitor advertising performance across the network.
Continuously analyze advertising performance metrics including RPM, eCPM, fill rate, CTR, revenue per session, Core Web Vitals, and user engagement.
Lead A/B testing initiatives to evaluate advertising layouts, density, placement strategies, page templates, navigation, and monetization opportunities.
Collaborate with Engineering to implement advertising technologies and support new monetization capabilities.
Evaluate and prioritize opportunities with advertising partners, header bidding providers, SSPs, exchanges, and monetization platforms.
Balance revenue optimization with long-term user engagement by minimizing friction while maximizing advertising yield.
Develop product requirements, user stories, acceptance criteria, and implementation plans for advertising initiatives.
Monitor industry trends across programmatic advertising, privacy regulations, AI optimization, identity solutions, and publisher technologies.

Languages

Work format: Remote
Seniority: Senior
Posted: 29 Jul 2026 (4w ago)
Last verified: 12 Aug 2026
Apply by: 27 Sept 2026

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Responsibilities

Own the advertising product roadmap across our portfolio of publisher websites, prioritizing initiatives that improve advertising revenue, user experience, and page performance.

Partner with Ad Operations to optimize ad layouts, placements, lazy loading, refresh strategies, sticky units, video, native advertising, and emerging ad formats.

Work closely with SEO and Marketing to identify revenue opportunities and develop dashboards that monitor advertising performance across the network.

Continuously analyze advertising performance metrics including RPM, eCPM, fill rate, CTR, revenue per session, Core Web Vitals, and user engagement.

Lead A/B testing initiatives to evaluate advertising layouts, density, placement strategies, page templates, navigation, and monetization opportunities.

Collaborate with Engineering to implement advertising technologies and support new monetization capabilities.

Evaluate and prioritize opportunities with advertising partners, header bidding providers, SSPs, exchanges, and monetization platforms.

Balance revenue optimization with long-term user engagement by minimizing friction while maximizing advertising yield.

Develop product requirements, user stories, acceptance criteria, and implementation plans for advertising initiatives.

Monitor industry trends across programmatic advertising, privacy regulations, AI optimization, identity solutions, and publisher technologies.