Sr. Product Marketing Manager, Enterprise

Responsibilities

• Own Enterprise segment narrative development
• Conduct deep research and develop messaging for the full Enterprise buying committee: Finance, Legal, Analysts, Heads of Talent, RecOps, and other stakeholders that don't show up the same way in smaller segments.
• Translate Ashby's company-level narrative into a story that resonates with Enterprise and upper mid-market buyers.
• Maintain the Enterprise messaging framework that empowers Sales, Solutions Engineering, and Customer Success to communicate, sell and service Ashby’s differentiation with confidence.
• Be a strategic partner to Enterprise sales
• Partner deeply with Sales Leadership and Solutions Engineering to identify opportunities within the segment
• Develop Enterprise-specific enablement and build campaigns and materials that support the Enterprise sales process.
• Act as the source of truth and connective tissue between Marketing, CS, and Sales on how to speak to the Enterprise buyer, overall messaging and collateral
• Deliver well-crafted trainings to sales in collaboration with other sales-supporting teams to move forward audience positioning and other key initiatives.
• Develop Enterprise-specific content

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