GTM Engineer

Responsibilities

• Own campaign execution end-to-end
• Lead multi-channel GTM campaigns — including product launches, outbound plays, and ABM programs — across Salesforce, Lemlist, Salesloft, Email, LinkedIn Ads, Clay, and paid media platforms.
• Build and maintain audience architecture
• Manage segmentation, targeting, and campaign design using Clay, ZoomInfo, CRM queries, and web scraping to create accurate and scalable targeting segments for both GPU and CPU motions.
• Engineer automated GTM workflows
• Build and deploy automated workflows using Clay, Make.com, and n8n to streamline audience building, enrichment, lead routing, and scoring — integrating APIs across Salesforce, LinkedIn, ZoomInfo, and other GTM tools.
• Write the copy that powers AI-generated outbound: Craft the base-layer sales emails, launch messaging, and outbound frameworks that AI personalization is built on — including positioning, hooks, and CTAs across segmentation variants and multi-touch sequences.
• Maintain data quality and lead flow
• Monitor and troubleshoot lead routing, enrichment syncs, and campaign data flow across Salesforce, Marketo, and enrichment systems.
• Own data hygiene, field accuracy, and proper attribution across every lead, contact, and account.

Languages