Senior Product Designer II - Lifecycle & Growth

Responsibilities

• Lead high-impact Growth initiatives across partnerships, incentives, and lifecycle experiences, taking work from ambiguous problem framing through exploration, refinement, and launch
• Reimagine key moments across the customer journey, including how people discover Instacart, understand value, convert, reactivate, and build ongoing habits
• Blend product thinking, brand, content, interaction design, and business mechanics to create unified experiences rather than solving individual surfaces in isolation
• Explore and prototype new content models, flows, interaction patterns, motion, and messaging that challenge existing conventions and unlock stronger customer and business outcomes
• Design complex, multi-step journeys that span surfaces and teams, identifying opportunities to create greater continuity, clarity, and cohesion across the experience
• Partner closely with Product, Engineering, Marketing, Content
• Research, Brand, and Data Science to synthesize diverse inputs into clear creative direction and actionable product decisions
• Use customer insight, experimentation, and business metrics to evaluate tradeoffs, shape recommendations, and iterate toward measurable impact
• Define scalable patterns and interaction models that extend beyond a single feature, improving quality and coherence across the broader Growth experience
• Use prototypes, AI-enabled tools, and emerging workflows to make ideas tangible early, accelerate learning, and improve how teams explore and build

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