Marketing Data Scientist

Responsibilities

• Analyze and model the relationship between marketing investment, channel performance, and revenue outcomes, connecting spend to growth
• Design and maintain reporting views and self-serve analytics assets for internal stakeholders and marketing partners; making model outputs and performance data accessible, consistent, and actionable across teams
• Identify high-value market segments and audiences through data modeling to inform how and where we compete
• Develop personalization models and frameworks that enable tailored customer experiences across channels, from dynamic content and offers to next-best-action recommendations
• Collaborate with Marketing and Sales teams to define forecasting methodologies and embed models into operational workflows
• Translate complex model outputs into clear, actionable narratives that drive strategic decisions at the executive level
• Contribute to the development of AI-ready data structures in Snowflake, including clean feature tables, scoring outputs, and audience segments that serve as reliable inputs for marketing automation and AI-driven decisioning

Languages