Senior GTM Analyst

Responsibilities

• Build, maintain, and improve Tableau / Salesforce dashboards and recurring reports for GTM teams, while ensuring the underlying data and definitions are fit for decision-making.
• Lead high-impact analytical workstreams across annual planning, territory and coverage design, pipeline generation, sales productivity, forecasting, capacity planning, and resource allocation.
• Write SQL queries to investigate pipeline, bookings, conversion, activity, territory, productivity, and funnel performance trends.
• Own GTM dashboards, metric definitions, reporting logic, and recurring performance reporting as scalable products, not just one-off outputs.
• Understand and influence the data model behind the reports, including source systems, joins, aggregation grain, refresh logic, ownership, and known data quality issues.
• Investigate metric inconsistencies, identify root causes, and explain whether the issue is business performance, data quality, systems design, logic, or interpretation.
• Influence upstream data and systems architecture by partnering with CRM, Data, and Systems teams to ensure Salesforce and warehouse design supports scalable reporting and analytics requirements.
• Partner with stakeholders to clarify the real business question, challenge weak assumptions, and translate ambiguous requests into clean analysis and repeatable reporting products.
• Develop analytical frameworks and models that support scenario planning, resource allocation, productivity measurement, and GTM investment decisions.
• Document metric definitions, dashboard logic, data lineage, and reporting assumptions so others can trust and reuse the work.

Languages