Staff Data Scientist, Marketing

Responsibilities

• Set Long-Term Marketing Strategy: Define the 2–3 year technical roadmap for marketing measurement. Establish the "North Star" metrics and frameworks that determine how Reddit allocates hundreds of millions in marketing budget.
• Optimize Marketing ROI
• Build and refine Media Mix Models (MMM) and Multi-Touch Attribution (MTA) systems to mathematically quantify the incremental impact of marketing spend.
• Bridge B2B & B2C Growth
• Design unified frameworks to optimize marketing aimed at both new advertisers (driving revenue) and new users (driving engagement), identifying synergies where brand awareness for one fuels growth for the other.
• Advance Causal Inference & Experimentation
• Lead the design of complex "always-on" incrementality testing and geo-holdout experiments.
• Develop methodologies to measure the long-term "halo effect" of brand marketing on organic growth.
• Lead Through Influence
• Collaborate deeply with Marketing, Growth, and Finance to translate complex data insights into actionable budget shifts.

Languages