GTM Strategy & Operations Lead (Legal & Field Ops)

Responsibilities

• Own go-to-market operations for field teams executing on strategic initiatives — segmenting potential customers and managing the legal and pricing operations.
• Turn inputs from cross-functional stakeholders like Product, Legal, Risk, and Pricing into an executable process.
• Manage Affirm’s first-in-class AI contract dashboard for field teams to understand legal and pricing eligibility for product initiatives.
• Build and maintain the tools and playbooks the field needs for strategic initiatives, including contract renewal planning, pricing standardization, and new product GTM.
• Fluently navigate different perspectives on the same launch — the exec "why it matters," the customer value proposition, and the field-facing analysis.
• Sit close to the field, and turn what you hear into recommendations for cross-functional teams.
• Analyze performance data to find where a launch is stalling, and flag risks early.
• What We Look For
• 6+ years of experience in business operations, revenue or sales operations, ideally in FinTech, SaaS, or another high-growth environment.
• A track record of owning a go-to-market motion or customer-facing initiative end to end, rollout through adoption, within a defined scope.

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